Instagram introduced a shopping system, thanks to which you can buy a product you like without leaving the network. Simply select the product you like, and then the Checkout button on Instagram will appear, which will allow you to choose the size and colour, and then fill in your email, billing information and shipping address. The information will remain and it can be used for further purchases. Also, the user will be able to track the status of the purchase, and he will also receive notifications on sending and purchasing on Instagram.
For now, the shopping system is being tested in beta only for US users. 23 fashion brands are connected to it, among them Adidas, Balmain, Burberry, Dior, H & M, Michael Kors, Nike, NYX Cosmetics, Oscar de la Renta, Prada, etc.